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Marketing strategy

Articles, news and analysis on marketing strategies for UK SMEs.

Business Ideas & Planning

How to write a marketing plan

This guide offers practical advice on developing and writing a marketing plan using simple English

Marketing

How market research can boost your marketing strategy

How to use market research to make smart marketing decisions for your business

Marketing

Marketing a new business

Half of UK businesses don’t have a marketing plan. Here’s how to ensure you get ahead of the pack

Marketing

Marketing trends for small businesses in 2023

Automating social media, working harder to obtain customer data and working what data you do have harder are just some of the marketing trends affecting small businesses in 2023

Marketing

How to market your gaming app

Here's how small gaming development companies can best go about marketing their new or existing game app

Marketing

How to market your book

Writing a book can be one of the best things you can do to promote your business or sell yourself as a business coach or consultant. But how do you go about actually getting people to read it?

Marketing

The marketing mix: What entrepreneurs should know

The marketing mix concept was developed by a Harvard professor after the Second World War. What is it and how can it help your business?

Marketing

Making the most of your small business marketing budget

Big companies spend 20% of their turnover on marketing. How much should your SME be spending? Small business expert Nigel Temple explains how to make the most of your marketing budget

Marketing

3 marketing strategies for your small business compared

3 marketing strategies most small businesses use compared – digital advertising, internet search and branded content. Which one is right for you?

Marketing

5 ways to market your small business during COVID-19

The coronavirus pandemic could be the window of opportunity for you to reinvent how you market your small business

Marketing

What makes an effective business flyer? – a Small Business guide

Nine out of 10 of us remember a business flyer through our letterbox. But designing an effective business flyer needs careful thought, says Simon Cooper

Marketing

4 small business digital marketing trends you need to know

Premium quality video, voice search, chatbots and offering customers a personal touch are all digital marketing trends to look out for.

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Financing

6 types of business funding for UK tech companies

Here we explore six types of business funding that can help your UK tech company expand and reach its goals.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.