Net worth: £1m

Sanclimenti was doing well for himself before he even set foot in the villa in 2022 (series eight). He has a Master’s degree in finance and banking and owns e-shisha business, S Deluxe Shisha, providing hookah to restaurants and nightclubs.

Known as the ‘Italian Stallion’, Sanclimenti was crowned alongside ex-flame Ekin-Su Cülcüloğlu (pictured). Despite only winning last year, he has amassed a net worth of £1m already. He’s become a brand ambassador for BoohooMAN and has had a reality show with Ekin-Su on ITV2 following on from the series.

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Net worth: £3.9m

A contestant in 2018 (season four), Cane was a brief but impactful addition to the villa.

The former dancer but had to give up her dreams in 2019 due to a knee injury. Since being on Love Island, she launched activewear company, MILA (which is no longer active – so to speak), and resale clothing company, Reliked.

She disappeared from the limelight very abruptly, leaving fans very confused about what happened to the majority of her Instagram posts. She re-emerged with an announcement that she was training as a natural healing coach and trauma informed healer.

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Net worth: £6m

Pre Love Island, Molly-May Hague was a social media influencer from Hertfordshire. She is one of the quintessential examples of how to play the Love Island game right.

She was a late arrival into the villa back in 2019 (series five), partnering with boxer, Tommy Fury. The couple finished in second place and are arguably one of the most popular pairings in the programme’s short history.

Hague became a millionaire only months after leaving the villa, with Instagram posts fetching a hefty £65,000 apiece. She’s reportedly the first influencer ever to pair up with Starbucks. Her most notable collaboration was with Pretty Little Thing, designing a clothing collection for them. She went on to become the brand’s creative director but left earlier this year to focus on full-time motherhood.

Her Instagram posts have landed the star in hot water, with the Advertising Standards Authority (ASA) banning three of her posts for not making it clear to her 7.5m followers that they’re adverts.

These days, Hague is still the sole Director of MMH Group Holding Ltd, which has Filter, MMH International and FM Cosmetics under its umbrella. She hasn’t cut ties with Pretty Little Thing altogether, maintaining a role as brand ambassador.

Molly-Mae and Tommy are returning to TV screens later in 2023 with their Netflix reality show, At Home with the Furys.

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Net worth: £5m

Sam Gowland was one of the original contestants in the villa in series three (2017), making it to day 23. Since then the former oil rigger did a stint on MTV reality show, Geordie Shore, debuting in 2018. He was let go following fiery fallings out with then-girlfriend, Chloe Ferry.

After getting approval for his own dream home, the reality TV star decided to set up Sam Gowland Properties. The company builds luxury mansions in Northern England (with claims of ‘bringing Marbella to Teesside’) and Bali.

He too has been on trouble on social media, advertising the services of a betting tipster to his 87,000 followers.

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Net worth: £1.3m

Gabby was on series three (2017) of Love Island, finishing on fourth place alongside Marcel Somerville.

The Liverpudlian was already a personal trainer when she went on the show but since broadcast, she’s established an online personal trainer business. The business is made up of the digital Shape Up workout plan and a series of fitness retreats called Shape Up Retreats.

Allen is also guilty of having an Instagram post banned due to an undisclosed commercial partnership with Primark. The Advertising Standards Authority said that it was “ambiguous and doesn’t really explain her relationship with Primark.”

She also made an appearance on Celebrity Big Brother in 2018, where she reached the finals and ended in sixth place.

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Net worth: £2m

Josh Denzel was a participant in series four (2018) and ended the show in third place alongside Kaz Crossley.

Before appearing on the programme, he was a presenter with LADbible and SPORTbible. Now he’s in demand, presenting for BT Sports, England’s football team and The Overlap. He’s also worked with Sky Sports, BBC Sport, JD Sport and Amazon Prime Video Sport.

To support up-and-coming presenters, Denzel runs an online course called The Social Stage to give participants some pointers on social media, presenting and public speaking.

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Before she won Love Island in 2019 (series five) with Greg O’Shea, Gill was running a beauty therapy salon in Newcastle alongside her aunt.

The islander has had a fashion collab with MissPap since leaving the villa, featuring a range of going out, gym wear and lounge wear. The deal was reportedly worth £1m.

She’s also the author of Until I Met You, a holiday romance set in Tobago.

As with many of her fellow Love Island alumni, Gill has done some presenting, including The Full Treatment on ITV. She also competed on Channel 4’s celebrity version of SAS: Who Dares Wins.  

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Net worth: £3.9m

Finishing in fourth place in series four (2018), Nelson has bounced off a springboard into a new career as a singer, investor and owner of alcohol brand, BadWater Spirits.

The ex-engineer has built a property empire, claiming that he has made a series of ‘wise investments’.

Like Cetinay, Nelson was also a contestant on Dancing on Ice (2019) as well as The Games (2022).

In August 2020, he signed his first solo deal with EMI Records, releasing his debut single, See Nobody, the following month. His first music tour is in summer 2023.

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Net worth: £3.9m

The 2017 winner (series three) used to own the luxurious British-Mediterranean fusion restaurant, Array, in Essex with business partner, Nadir Gul.

As of July 9 2023, Array was said to be ‘sunsetting’ and returning as another business under new management. Essex Live reports that the closure follows ‘a string of complaints’ from neighbours including fights, noise, general disturbance and a stabbing incident.

Cetinay has another venture to fall back on as the menswear ambassador at Primark, releasing four clothing lines per year.

He’s also been hosting Love Island‘s podcast, The Morning After and This Morning‘s entertainment segment. Recognising the chemistry with fellow islander, Chris Hughes, the pair have appeared in the Love Island spin-0ff, Straight Outta Love Island and Celebrity Hunted for Stand Up to Cancer as well as ITV2’s entertainment game show, You vs Chris & Kem. He was a contestant on the 2018 series of Dancing on Ice, becoming the show’s backstage presenter in 2019 and 2020.

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Net worth: £5m

Alex and Olivia finished in second place back in 2016 (series two) but are among those that have bagged the most cash since the show.

Olivia, a former sales executive, and Alex, an ex-scaffolder, have earned ‘millions’ through brand deals and TV appearances.

Now they own a property empire, The Bowen Homes Ltd. They bought a semi-detached property in the Midlands to rent out and invested £100,000 in a three-bed property in Wolverhampton in 2021.

The couple used to run clothing brand, Exempt Society, but it was dissolved in October 2022.

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Image credit: ITV Pictures

Brits up and down the country are gripped once again by Love Island as it airs for its tenth series. The current run is nearing its end, with the grand finale coming up on July 31.

Even though the contestants go on the show in pursuit of love, they often come out on the other side with lucrative brand deals or a recognition boost for their established and fledgling businesses.

While we wait and see what’s to come from this year’s cohort, Simply Business has researched and compiled a list of the most successful businesses to come out of the villa so far. We’ll be taking a look at the net worth of the top 10 ex-Islanders along with the ups and downs of their respective ventures.

See more

6 business tips from The Apprentice winner Harpreet Kaur – This year’s winner of The Apprentice, Harpreet Kaur, offers up her top tips for running a successful business

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